The world needs more work that matters.
Brightest Color Imaginable uses design, research, and strategy to help organizations do better by understanding what’s meaningful to humans and humanity.
We are a studio of creatives who help clients tap into the power of deep, human insight.
Here's how we do it...
Clarify the human needs at play
We believe human feelings lie at the center of every decision, so we always start by understanding what really matters to people — and what role they need you to play.
+ Ethnographic research
+ Internal workshops
+ Ownable, powerful insights
Orient the business around human needs
Once we understand what really matters to people, we can do truly purposeful work. We work with you to bake sharp strategy into your project — or your entire org.
+ Brand strategy & identity
+ Product & service innovation
+ Experience strategy
Splice meaning into your DNA
We work 1:1 with you to hone a toolset that will let your organization operationalize this mindset of human-centric purpose — the work of transformation.
+ Business transformation
+ Employee experience & culture
+ Activation: Website, campaigns, toolkits
We help our clients stay ahead by staying in tune with the needs of their customers & the world.
Today, it’s Gen AI. Last week, it was blockchain. Before that, hybrid collaboration. The toolset evolves every quarter.
And at BCI, yes, we love helping our clients push boundaries in the toolset arms race. But we also want to issue a reminder: There will always be something very slow, very fundamental, and very beautiful underlying it all:
How we, as drivers of organizations, make human beings feel.
This, to us, is the work of purpose. We define purpose as thoughtful, symbiotic alignment across three categories:
Your customers — More than ever, consumers expect simplicity, immediacy, and, most importantly, relevance. Are you delivering it?
Your people — To do great things, people need to be fueled by a sense of meaning. Are you providing them a map to meaning?
The world — As the world seems to spiral, consumers are diverting their spending power to companies who can justify why they exist. Can you?
At the center is your purpose — a strategy, like an organizational vision — that will set up any organization to thrive for years to come.
The great leaders of the next generation are harnessing the power of purpose to drive clarity on their organization's mission, rouse the belief of customers, and activate their people.
We’d love to be your thought partner in that pursuit.
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